Soulmate Clients Attraction Marketing Series Part 1: Brand Storytelling for Visionary Leadership

Do you ever wonder how to attract new customers consistently without becoming BORED AF with saying the same thing a million different ways in your brand storytelling? This is a common challenge for creative rebels stepping into their visionary leadership through building impactful online brands. A challenge that will impact your sales if you don’t understand how to address it. 

Add to that being allergic to the salesy bro marketing tactics we are so often taught as being necessary to generate consistent sales, and you’ve got a recipe for resistance, procrastination, or burnout and hating your business. 

On top of that, pushy sales can lead you to fill your business with a bunch of incompatible clients who drain your energy and aren’t fun to work with. 

Thankfully I cracked the code to soulmate client attraction marketing through authentic brand storytelling early on in my business. Now I’m going to share it with you in a 3 part series, right here on the Creative Magic Club podcast.

In part one I dive into the astrology placement I use to build hyper specific messaging that speaks ONLY to my compatible soulmate clients (visionary leaders and industry disrupting creative rebels who find it IMPOSSIBLE to follow a prescribed path to ANYTHING but who want to have a massive impact and income!).

Plus I share the strategy that melts our specific blend of subconscious blocks with ease and potency.

If you ONLY want to attract dream come true, deeply compatible soulmate clients who are a joy to work with, easy to sell to, and who are SO EXCITED to join your high ticket offer - you’re going to love this! 

Stay tuned over the coming weeks for part 2 and 3! 

Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/

The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.

Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.

Chapters

• 4:46 Mission And SEO Reality Check
• 6:41 Boredom, Repetition, And Brand Consistency
• 8:52 Astrology As A Strategy Anchor
• 10:33 Defining Soulmate Clients With Houses
• 14:41 Depth, Story, And Selling Vision
• 19:57 The Creative Rebel’s Core Challenges
• 23:12 Building Leadership Your Own Way
• 26:42 Turning Resistance Into Aligned Momentum
• 30:35 Safety, Boundaries, And Magnetic Sales

Transcript

SPEAKER_00: 3:05

Creative Magic Club. What's up? This is Sarah Mack and welcome to Creative Magic Club. Together we'll discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they are most passionate about, and building wealth in magical and fun ways. While building a six-finger income as a writer and coach, helping other women to launch their dream businesses. I've connected with so many incredible people and seen it proven again and again that you can thrive financially doing whatever it is you are passionate about. I'm here to share life-changing strategies for mindset, making money, and reaching more people with your work in a business and life filled with creativity, freedom, and fun. Hi, Sarah Mack here, and welcome back to the Creative Magic Club podcast, helping you to build your dream six-figure brand by sharing authentic storytelling guided by astrology. So, real talk before we dive in to a really epic podcast that I have prepped for you today, just pulling the curtain back on my process behind the scenes. So, one of the strategies that I'm focused on using in my business right now is a search engine optimization SEO strategy to grow my podcast. So this is an approach to marketing and messaging that I have always struggled with. And we're going to talk about this like the boredom factor, the repetition factor of building a successful brand that generates a consistent income. And I used to do a lot of SEO copywriting for clients back in my copywriting days. And then I completely abandoned it as a strategy in my own business because it makes me want to scratch my eyes out. But then the motivation to really grow and scale my podcast and knowing how some simple tactics, some simple repetitive tactics can and are proven to help for me to get this evergreen content that I'm putting my heart and soul into to reach more people. I'm like, okay, I overcame my resistance. I got some support with it from a podcast strategist. So now one of my content methods that I use for my podcast content is I have a ton of titles already sketched out. And the series that I'm creating now is all about soulmate client attraction, which is actually, I feel like my deepest zone of genius. But here's what happened when I looked at all of the different titles and different angles, that feeling of like boredom, of that repetition of I've talked about this so many freaking times. How am I gonna find a new angle? And then I did what I teach my clients to do, which plugs me back into my mission, which ignites and activates my inspiration, my creativity, my most genius downloads, is I came back to my astrology chart. And this is where I now plug into, you know, having been talking about these topics for 10 years now and having really shared the same messages over and over again about client attraction, messaging, content strategy, money mindset, alignment in business, creative fulfillment. These are the topics that I genuinely can't shut up about. That, you know, when someone books me for a guest talk, writing the content is the easiest freaking thing in the entire world for me. And we're gonna talk about how boredom is one of the greatest enemies of the creative visionary and the rebel. And that's something that, you know, I deal with all the time in my business. And at the same time, I always can easily overcome when it comes to creating consistency in my brand. And as a result, creating consistent income in my business. So let's dive in and let's talk about it because I'm sure this resonates with you, right? Like boredom. Even though we're always so inspired by our work and our mission. So really creating awareness around this process so we know how to overcome these bumps in the road when we come up against them. So this is gonna be an episode about really what it takes to attract those soulmate clients, why deeply understanding and building skills around how to do this is the key to growing your income and impact with the most alignment and ease in an online brand. And this is gonna go way beyond the sharing your story advice that we've all heard five billion times and that I talk about almost every single day in my business. This is really a specific message for you, for my clients and community that I have tailored thanks to the insight in my astrology chart. Because I know that you are different from other clients out there in very specific ways. And I know what it is about me and my work and who I am that makes me the perfect fit to help you because of the depth and the level of understanding that I have around your own uniqueness because of who I am, right? And this is the power in using astrology to guide our strategies we're not just taking shots in the dark. We're not just throwing spaghetti at the wall and seeing, you know, what kind of clients we can attract. And this, we get to eliminate so much of the BS in business that is draining, that is not moving us more towards the impact, the deep, deep impact that we're capable of making and the level of income that we're capable of producing. We get to sidestep the clients that aren't fun to work with and that aren't actually a good match for us. This is what I mean by soulmate clients. So let's dive in, let's talk about it. I talk about the fourth house ruler. I've started talking about this more. This give us gives us a lot of insight around your specific clients. So my fourth house ruler is Jupiter, and my Jupiter is an Aquarius in the fifth house. So pretty much every single client that I attract is a visionary leader. They are a creative rebel. And that's what Aquarius represents, right? And then the fifth house is that super creative, inner child, fun, play. It's ruled by Leo. You know, I'm a Leo son. So I'm here to help the visionary leaders who are here to carve a new path, to break and rebuild their industries, to bring new solutions to people that have not been served in the same way before, to really like bushwhack a new path and bring new conversations. This is a very unique mission, right? With very unique challenges. And with that fifth house creative energy, I know that my creative rebel, black sheep, visionary leader peeps, like we're here to have a shit ton of fun doing it, right? We're not here to grind. We're not here to implement proven methodologies. I mean, you know, bear with me with this. But we are literally here to reinvent. We are here to create our own way, and we're here to lead from soul, we're here to lead from play, we're here to lead from desire. And part of that mission is depth. Depth in storytelling, which creates that connection with community, right? Like we have to be able to sell our vision. How do we sell our vision? How do we enroll people into our new ideas? We do that through story and we do that through connection, and that happens with depth. And that is really one of the gifts of a creative soul, right? It's not just surface level. So the unique challenges that come up with this mission for this particular flavor of entrepreneur is when we are leading with depth in our storytelling, when we're selling our creative, wild, revolutionary visions, and we're doing it, attempting to do it in a way that keeps that passion and that excitement ignited and isn't wearing us down or burning us out through boredom, through repetition, through twisting ourselves into a pretzel by abandoning our authenticity. That's another huge value of Aquarius, right? And most of the time we come to the solutions that we provide through the pain of all of those things and realizing, you know what, I'm unavailable for this anymore. I'm gonna pursue a new way. We pursue a new way, and then we're like, holy shit, I wish I'd known about this earlier. I have to tell more people about this, right? That's usually how our unique methodologies and offers are born is through our own transformation and evolution. So one of the ailments of the creative visionary is our built-in forgetters of our values and our results. So often we're so obsessed with the big vision that we actually completely forget all of the incredible value that we've already built and that we already embody because it's we've normalized it, right? We we can take it for granted. And also our culture just trains us to not see our value, especially when you're a marginalized identity or you're taking a stand for values outside of the system of the established traditional hierarchical systems that we had to break free from to create that freedom, right? Aquarius energy is all about freedom and doing it through authenticity. So, like forgetting how insanely valuable what we've done already is to others. This is like one of the biggest things that holds people back from the impact and income that they're capable of right now. The next one is these subconscious protective mechanisms that are creating quote unquote safety, right? Rooted in behavior and memories that has led us to fear being too much or also being understood. And you know, I talk a lot about Chiron. A Chiron is gonna point us to those specific patterns for us. For those of us who have Chiron and Gemini, this is one that we are deeply familiar with, is really that black sheep energy of constantly feeling misunderstood. And then the next one, which I haven't really talked about that much, but it's a really big one, especially for creative rebels, is the fear of boredom, right? Our creative souls, they need stimulation and excitement. But yet our brand needs repetition to generate consistency in our results, in our client support, and in our income. So, how do we find that balance as creative souls? So let's talk about it. The only way that building a personal brand is going to work for visionaries like you is by really leaning into building your own version of leadership. And this is really the foundation of all my work with clients. So this is where all my 10th house Gemini mid-heaven energy comes in, that insatiable curiosity for other people's stories. All of my offers, this is why I do in-depth work with people. Because I create space for you to answer my questions so that I can help you build the world based on your uniqueness. And that's something that's very different about the way that I work and why my work is so rooted in messaging and storytelling. Because I'm here to help you to build and to lead from your own innate genius, not by here's the step-by-step proven quote unquote strategy. You're going to stand out to the people that you can help the most when you become a category of one. And how do we do this? Through your story. Nobody has lived exactly what you've lived. Your story is your most powerful asset, and it's what I like to call your curriculum. Whenever a client steps into a container with me, we uh build and refine their high-ticket offer, we step into launching that and attracting and signing clients. Always, without a doubt, clients trigger an initiation in their own work. And then this happens to me too, every single time. I step into taking a stand for my work in a launch, enrolling clients in. And this is really just daily work when you're an entrepreneur with a high-ticket business model, right? Is we lead by embodying our own work. This is the most powerful marketing strategy. It's the most powerful leadership strategy, and it's the fastest path, not only to impact, but to magnetizing soulmate clients with ease. And obviously, doing the work is not always easy, right? Like we're always going to be coming up against our next growth edge and our resistance. So, okay, how do we shift these main challenges of the built-in forgetters, the subconscious protective mechanisms, and the fear of boredom? So we have to deal with the subconscious resistance. And we do this, and this also takes care of those built-in forgetters where we're like not feeling good enough, not feeling shiny enough, is we have to surface your truth. And when we do this, this is naturally going to shift us into what feels the most aligned for you. Because what feels the most aligned is going to be driven by your desires. And we do this by building mindsets that support the reality, where pursuing what is a true desire actually starts to feel fun. And the pull towards what we want becomes greater than the fears that are trying to persuade you to keep hiding. And that's how we unlock motivation and momentum. And so much of this happens really naturally in that process of excavating your truth. And this is why it's so powerful to work with a messaging strategist because those subconscious protective mechanisms, those built-in forgetters, like we need help to navigate them. And sometimes all it takes is the right question to reconnect you back to what is true for you, to what you've walked through, to why you're doing this work in the first place, to why you're so freaking passionate about helping people in the work that you do. And being able to access your own answers in that way suddenly sidesteps all of those protective mechanisms and it ignites that fire underneath you to like, oh my God, I just had 10 million content ideas. I'm so excited to show up and talk about it. I know exactly what I'm gonna say. You tap into that flow. So, what is a huge and really important pillar of my work with clients is we have to make it safe for you to be all of you. And no, that does not mean that you have to be everything, everywhere, all at once. You get to set boundaries that feel super supportive, that make it feel really fun and safe for you to show up and express yourself. And that has to start with a foundation of emotional safety. And that ends the overthinking, it ends the analysis paralysis, and it also breaks through the resistance to selling that these protective mechanisms tend to stir up. And this is what unlocks a level of magnetism that leads to signing clients into a high-ticket offer becoming easier than ever. So, how do we do this? We do this by turning obligation into joy, an absolutely necessary strategy for the creative rebel black sheep visionary leader. And we do this by really building skill sets and foundational frameworks that you can lean on to guide your decision-making process when you're showing up, you know, to create that consistency in your brand. These are sales skill sets, what levers to pull in your messaging that will lead to sales, and then defining the stories that are going to sell your offer, which is the majority of the work. So it's really about spending the time to find the angles that align with your greater mission that feel infinitely inspiring for you to talk about. So it feels like you are channeling from your soul and from your truth every time you write, even though you're essentially saying the same things on repeat. This I can say is like an accurate description of how my brand has felt since I started my coaching business with that foundation of copywriting skills, knowing these are the storytelling frameworks, doing that work to identify the positioning of my offer, who it's for, understanding my client, you know, identifying those key story angles and then learning to write from that place of passion and mission within those frameworks. And it can feel like it feels like fresh ideas every time I'm showing up. But then I'll, you know, I'll go to my content archive and look at something that I posted like seven years ago and be like, oh, I'm talking about the same things. You know, I've had so many realizations like that throughout my business, where it's been like two years in and I feel like I'm pivoting and I feel like I'm evolving. And then an old piece of content crops up and I'm like, oh no, I am definitely still saying the same thing because this is my mission. This is my calling, this is my truth. So always allowing our truth to guide us, always trusting our story. So you birth your dream business when you stop saying yes to the wrong people, which happens when you have wishy-washy messaging or you're using frameworks that are not rooted in your story and your truth. When you build the skills to sell with authenticity, which means it's directly connected to the truth of your mission and with consistency. And when you build the habits to cultivate inspiration and confidence on tap, these are skill sets, right? And yes, creativity is not linear, but inspiration and confidence, while we may experience varying levels of them at different times, we can build skill sets and rituals to tap into enough of it to get the job done, to sign the clients, to land the sales. Like we don't need to be in a creative, like leadership frenzy every time we show up in our business. We can have a baseline level of skills that leads to consistency. And then, yes, there are times where we crank up the dial and we can crank up our results. There are times where we can kind of coast on bare minimum, but knowing that these are really non-negotiable skill sets for the creative revel and visionary leader. Another thing we have to stop doing is overexplaining or forcing authority content and instead really learning precision messaging that calls in the right people through sharing the truth of your story. So no fluff is required. I always remind my clients of this. Whenever imposter syndrome creeps up, whenever you feel wobbly or a lack of confidence, or you're facing a challenge in your own work that you are taking a stand for and leading others through, just state the facts. That's all your story and your brand ever requires from you is to state the facts. They can be the facts of your emotions, they can be the facts of things that you've done, actions, results. Just tell the freaking truth. Keep it simple. Our brain likes to overcomplicate everything, but again, it's those patterns, unconscious patterns of resistance that make it feel complicated when it's actually not. And it requires you to own the things about you that you may have hidden because you think they are too weird. And really making them your unique selling points, because that then becomes a lighthouse for clients who are excited to work with you because of it. This happens so, so often in brands. The things that we're hiding, the things that we're holding back on, the things that we're not saying that hold deep meaning and resonance for us. When clients start to take the lid off those topics and really lean into them in their messaging, poof, dream clients show up out of nowhere. And they're like, I'm so excited to work with you. And you're like, oh, that was the easiest high-ticket client I ever sold. This is the power of the right stories. This is when signing dream clients with surprising ease into five, 10K plus offers becomes possible. This is when you can start to drop sales calls from your sales strategy if you want to. Because your content has got people ready. You don't even need to have a conversation with them all the time. This is when every single piece of content is attracting only deeply compatible clients. So objection starts to become a thing of the past. Clients who drain your energy or who don't get good results or who aren't receptive to your way of working becomes a thing of the past. And the biggest thing that's holding back creative visionaries like you is really avoiding emotional intimacy in your brand storytelling. So I'm a recovering British person who now lives in America. Believe me when I tell you, this was an intense challenge for me. I did not like feeling my emotions, let alone talking about them, let alone talking about them on the internet. So this has been a ginormous process of transformation for me. But it turns out that that skill of not only feeling my feelings, but also being able to talk about them turned into multiple six figures and a dream business and world travel and all of my dreams coming true. So knowing that this is just a skill. And like any new skill, yeah, it can feel uncomfortable and challenging in the beginning, but it does get easier. The more you apply it, the more you practice it, the more you lean into that daily practice, the stronger your skill set becomes, the easier it becomes to flex those muscles that lead to those really life-changing results. So when you learn these skills, you not only attract clients into your high-ticket offers with significantly more ease, but here's the coolest part of this whole soulmate client conversation is you enter into client relationships, which are going to activate your most potent next level gifts. And I really have noticed this for myself in my business. You know, there's only you can do client research, you can experiment in your business and work with different clients, but it's only that working with clients, really engaging in conversations and those all-in client relationships that are going to unlock new levels and new parts of you as a practitioner, as a mentor, as a provider. And your skills and your abilities are rapidly going to evolve. And in a way that feels as easy as breathing. Like I did not have to go and take a bunch of certificates. My skills developed and deepened through my client work, through getting paid really good money to create really impactful results from for clients. And I get paid to learn and grow is one of my philosophies as an entrepreneur. So if you are in that trap of like, oh, I need a certification before I'm good enough to charge X, Y, and Z, don't fall into that trap. Because one of the one of the hindrances of this approach to skill building is that you can often end up working with a lot of the wrong people. And that is really blocking you from accessing the depth of your genius. It's through working with the right people that you are going to discover your most profound gifts and talents. Like I would find myself shocked at what's coming out of my mouth, like the intuitive insights and downloads that start to happen. You really become the channel for powerful transformation when you are working from that clear intention that's connected to your truth, with the people that you have a genuine desire to impact and to transform and to elevate. And when you really give yourself the chance to actually work with those people, not just saying yes to someone because they're interested and they can, you know, pay right now. Not that there's anything wrong with that, but you know, with every client really assessing what was dream about that relationship, what was not, what went well, what didn't, how can I translate that into my storytelling and messaging so that I start to eliminate the people that aren't deeply, deeply compatible? And the cool thing is when you follow the strategies that I've been talking about in this episode, by really leaning into the right stories and really creating emotional intimacy through sharing your truth, that happens so naturally. And the people that resonate with you will be deeply, deeply compatible in ways that you never could have planned for, right? Like the resonances with your stories and people will start to come into your containers and you'll have resonances and parallels in your own stories that you never even talked about online. And this is what, you know, really in-depth compatibility looks like when we even lead with a few of the right stories in our messaging and our marketing and our content. So this is my biggest takeaway for you from this conversation is it's so, so, so, so important to work with the right clients. This is really key to unlocking your next level of income and impact. And we do this through the right messaging and through the right storytelling. This is the skill set that unlocks this avenue in your business and your brand. And this is why I'm so passionate about helping you to really cut through the noise of the 10 gajillion possible marketing tactics that we can choose from. And really use your astrology chart as an anchor to define who are your most compatible clients and what do they need to hear from you? What are the facts of your story that make your credibility undeniable? And what are the repetitive pieces of messaging that are going to attract dream clients into your high-ticket offer whenever you share them? As well as what are the beliefs and the unconscious protective mechanisms trying to keep you quote unquote safe that are actually blocking your cash flow and impact. And we really sidestep that when we do that work to connect to the truth of your story and who you are and your mission and your desires for your work and your brand. And I'm super, super excited about a new feature that I'm I've recently added into my client work, which is your solar and lunar returns. So this is every year on your birthday, and then every month we look at your return chart, and you're gonna get a recorded, channeled message from me identifying the energetic patterns and the strategic focus for each month in your business, which we will then translate into a launch strategy and into content pieces to focus on building in your content ecosystem. So every month you are tapping into that next level of wealth, leadership, client magnetism, and confidence in your business and the way that you're signing clients into your high-ticket offer. And obviously, the longer I work with you, the more I get to know you, the more I get to know your chart, the more I get to know your patterns. This just becomes such a powerful way to really pull on the most magnetic focus and stories for you in your brand month to month. I'm so freaking thrilled about integrating this new skill into my client work. It has given me radical clarity and strategic direction in my own business and decision making and strategy. And I'm so excited to be doing this work with clients. And it's just the downloads that have been coming through and the reports that I've been creating for clients are next level. So using your chart in this way, it really helps you to build a business that feels like home because it's in deep authenticity and congruence with your values, your mission, and your genuine desires, however, they evolve from month to month and year to year. So you can attract clients who are easy to sell to and an absolute joy to work with. So you can charge the prices that make sense for you and your business to make it easier to hit your next level income goals and, you know, live the life that you wanted to live around your business, and create the content pieces that make it easier and easier for you to have five-figure launches on repeat in your business throughout the year. Selling offers that you're really obsessed with talking about and offering and implementing. And this is exactly why I created the Cosmic Copy Mastermind to create a space to dive deep into custom tailored brand strategy and money healing shifts based on your astrological placements, to work out the content angles, content pieces, and high-ticket sales strategy that aligns with your cosmically compatible soulmate clients. So it becomes so freaking obvious who you are, how powerful your work is, and so it stands out to the right people. So they start hopping into your offers seemingly out of nowhere, thanks to your content. Content that feels fun to create, where you feel in deep soul alignment with your work, and your storytelling expands you while also signing new clients and making you a fuck ton of money. So I have a new cohort of the mastermind opening up, and there are special bonuses and early bird rates available. You can apply to the cosmic copy mastermind at with seramac.com or using the link in the description. So I hope you have loved this deep dive into soulmate client attraction. I'm going to be talking about this over the next couple weeks. So make sure you tune in. If you have loved this, please let me know. Send me a message on Instagram at Sarah MacMagic. Or if you have questions, please write in. And if you haven't already, please go and leave a five star review on iTunes. It really, really supports the show. And I'm sending you so much love and I'll see you next week. Bye.