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Multi Hypheanate Artist? How to Build a Brand Identity That Makes Sense with TIHANE.

Sarah Mac - Creative Entrepreneur, Copywriter for Coaches, Personal Brand Strategist, Business Astrologer Season 1 Episode 138

As a multi-passionate-creative I experience regular identity crises that lead me to question what to focus on in each season that I’m in. 

If you’ve ever felt the same, you’re going to love this juicy convo I had with TIHANE - Sound Alchemist and Story Architect - who has taken the multipotentialite career and life to it’s depths and its peaks working in many roles, including creative director, recording and performing artist, brand strategist and mentor to other creatives. 

We chat about how she does it all with success. THANE shares:

How the thread that creates cohesion amongst our diverse skillsets within a successful brand strategy is… our story (and what to do with it). 

How to clarify the sense of purpose driving our choices throughout different seasons of life, which makes it easier to communicate WHO WE ARE within our brand identity and client work. 

How evolving her relationship to FEAR has lead to more profound success and opportunity as an artist and multi passionate entrepreneur.

The myth of ‘alignment’ and how to identify what you’re next best move is through 2 surprising clear clues. 

What working with 8-figure entrepreneurs taught her about authenticity in business. 

And so much more…! You’re going to LOVE this episode - grab a journal to grab insights and get stuck in. 

TIHANE is a Sound Alchemist and Story Architect—an internationally recognized artist, creative director, and speaker who fuses soul, sound, and strategy to awaken the deep memory of who we are.

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The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.

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Sarah Mac:

What's up, this is Sarah Mac, and welcome to Creative Magic Club. Together, we'll discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they are most passionate about and building wealth in magical and fun ways, while building a six-figure income as a writer and coach, helping other women to launch their dream businesses. I've connected with so many incredible people and seen it proven again and again that you can thrive financially doing whatever it is you are passionate about. I am here to share life-changing strategies for mindset, making money and reaching more people with your work in a business and life filled with creativity are passionate about. I'm here to share life-changing strategies for mindset, making money and reaching more people with your work in a business and life filled with creativity, freedom and fun. Hi, everyone, welcome. I'm so excited to introduce my guest today.

Sarah Mac:

We have with us Tihani, who is a sound alchemist, a story architect and an internationally recognized artist, creative director and speaker who fuses soul, sound and strategy to awaken the deep memory of who we are. Born of Polynesian and Croatian roots and raised between Hawaii, california and a lifetime of global travel, tihani brings ancestral insight and nomadic depth into everything she touches. As a musician, her genre-defying sound, indigenous Soul blends vintage R&B, tribal rhythm and electronic textures, and she's performed on global stages. Behind the scenes, tihani is a sought-after creative director and brand strategist, having led launches and campaigns for projects in partnership with platforms like Vogue Italia, red Bull, new York Fashion Week, coaching clients and everything from arts and entertainment to wellness industries, to real estate companies and non-profit organizations. She's spoken on global stages, including TEDx, yale University and more, guiding artists, leaders and communities into deeper clarity, creative sovereignty and full spectrum resonance.

Sarah Mac:

Hi t honey, thank you so much for joining us. Absolutely such a pleasure to join you, yeah, so excited. So we connected recently at an event that I was on the panel for and uh t honey just ran up to me at the end and was like we need to make boonie to be friends she literally, like, literally, ran into the middle of the group photo because I had to leave and I was was like no, I'm sorry, I have to exchange contact with her.

TIHANE:

I love what you said on that panel and I just really I overuse the word resonance, but I really did feel that resonance with you immediately.

Sarah Mac:

I love that. I'm so here for that, and she's so amazing and I can't wait for you to find out more about her. So, as we dive into all of the millions of incredible talents and amazing things that you do, let's start off with your story like how, how did you get to where you are today?

TIHANE:

yeah, that's such a cool and probably winding question for so many people too, right? I think the easiest way to say it is that I grew up like from the womb. Um, in Polynesian culture, as as soon as you get out, they like make you dance and sing. So that was always in me. It was my way of processing reality. Storytelling was really my way of understanding the world. And then I was also in all of the dance conservatories and all of that and I was really on the theater track, thinking that I was just going to be a stage performer my whole life.

TIHANE:

And then, when I got to my dream stage school in New York City, I really started diving more into music. And then I ended up traveling in a series of fateful events to Europe and France, and then I ended up in Kenya and then I was doing a lot more behind the scenes. So I gradually went from just doing music to like producing bigger music events, and then I started getting really excited about how do we capture this? Oh, how do we capture content? Oh, how do we edit the video? How do we put that forward? And so gradually, one thing just led to another and I became something I didn't have a title, for I didn't know what it was. I just felt like, oh, I do all the things. And this really seasoned, older, mature creative director one day said you're a creative director. And I was like, what's that? And she was like look it up. And I felt so seen and so aware all of a sudden like, oh, that's what I'm doing. And so essentially, I really have one of those life paths where I was really really driven and focused on one thing, but then I sort of ended up falling into other things along the way and then really ended up combining all of them.

TIHANE:

So, as a creative director, I really worked with like my bio says everything from wellness industries to real estate companies, to arts and entertainment, to fashion. And then I started noticing something really interesting which was happening, which was all of my clients were needing more than just creative strategy work. So I could come on for someone's launch or someone's campaign, but we started doing deeper work. It was like, oh, what are the blocks that are holding you back, or what is the thing that disrupts your consistency, and what is it really that you might be scared of that you're, you know, creating a barrier to success about?

TIHANE:

And so I realized oh, I'm not just creative directing these campaigns or launches anymore, I'm actually also coaching these people in a different creative and really energetic way, and so now the work that I do is really combining both of those and, ironically, somehow I always end up also singing. So I'll end up like bringing on a client who's like I'm doing a book launch, so I'm creatively coaching her and I'm strategizing her book launch, but then she'll be like can you also sing at my book launch? So somehow my work is really it's art centered, it's entrepreneurially driven, because I love business and I love how much entrepreneurialism allows our art to reach people and really become a self-sustaining source. But it's also very deeply soulful, energetic work that I just like to also call magic.

Sarah Mac:

Yes, it's magic. That's what we're about here on the Grades of Magic Club podcast. So I love this and I love how you really are successful and thriving at being like an extreme multi hyphenate and I know that.

TIHANE:

That's the path.

Sarah Mac:

Yeah, it's an. It's a path that I know so many of us really struggle with, particularly when it comes to trying to, you know, communicate all of the magic that we bring and trying to identify well, who is my ideal client. And, you know, like creating a client attraction system and being able to put your wholeness into a brand that other people can then understand and then also promote for you and be like, oh, you know, you know, help to identify who you can help and to connect you with those people that you can help. So it seems like you know you've said a lot of it kind of unfolded very naturally these additional layers to your creativity. But can you speak a little bit to? Did you ever feel challenged by trying to put yourself in a box or trying to communicate what it is that you do, or trying to fit all of what it is that you do into a package or communicate to clients? Did you ever struggle with that? And if you didn't, why do you think you are so successful at bringing all of you?

TIHANE:

I struggled with it, I think yesterday, this morning, I think it's a continual. Now it feels less like a struggle, but it is always, I think, a theme, Like I really, when I work with people, I really believe that this idea that like our healing journey is over and then it's done, it doesn't, that, doesn't resonate for me. I believe that we have themes that are like lifelong themes, that are always going to be our teachers and they unfold and they get easier with time because we get more depth at them, but I think they're always there. So for me, what you just talked about, all of that, is like a theme. I think, even in intimate personal relationships, you know, there's an incredible experience of learning. There's only going to be so much of me that is truly grasped and seen and that's part of the magic. It's just like magic itself, like there's only so much of me that is truly grasped and seen and that's part of the magic. It's just like magic itself, like there's only so much of it that we'll ever understand.

TIHANE:

But, to answer your question from like a strategic focus, I think the reason why I call myself a story architect with people is I go back to that root of in my Polynesian heritage, storytelling being the core of everything, and I think that that is the magic tool and ingredient for anyone who is a multi-passionate or very multi-dimensional person is like really getting so honed in on like what is your story? What is the story? I call it like the story you were born to tell. Like. You might have a lot of stories I have so many, I could go on so many different podcasts but this kind of story is like the story I'm born to tell and I think that's the really fascinating, fun edge and space that people can play in is like oh, okay, there might be a lot of different stories. I love it's the story of like this kind of person or the story of this kind of person. But when I'm really honest and I tune into like, what's the one? That's like the full body. Yes, the it lights me up. Like that's just me, it's who I am Like, I'm just here to be that person. It also usually contains a little bit of like fear in it and probably has a little bit of like. But I can't be that like, can't be that one, that one, no, that's probably the one. So I would say that you know storytelling and then strategically storytelling marketing.

TIHANE:

Thankfully, we're in this really beautiful era where people really do want to know another person's story. So my life really changed when I started doing for myself what I was doing for other people. I was so good at getting into somebody else's story and being really excited about it and helping them to position that story and make that story be communicated across their social media and their live events and their you know, their, their entire brand. But I wasn't doing that for myself, and so when I really took time to say, like, what is my story? What is the story of what I want people to walk away from? There might be all of these things that I bring, but how do I want them to feel when they leave the room or leave the conversation? And I think that's a really fun place for people like us to let it be a joy rather than something that can often feel like such a burden and a trigger yeah, that's such a good answer and I think there are so many clues, like you said, in our roots.

Sarah Mac:

You know, like, what are those threads that you can see have been there from the beginning, like I was, I've been having this conversation with clients recently. When we reflect on, you know, sometimes, when we have those big moments or those big turning points where we're like I'm going to do what I want to do, you know, and you feel like it's a breakthrough, or you choose to step into something, or you've done a lot of work or a lot of reflection, or you've had one of those light bulb moments. Some of the first things that we create, even though they might be, you know, very different and our work may have evolved a lot, there's usually a seed or a kernel of that original thread, and so we can, you know, pick up clues from really examining our life story and those turning points. And at the same time, I think and I see this with a lot of my clients I'm super similar to like we go through chapters where it's like, oh, I was really into dance and then I was really into theater and then I got really into film and then I got really into writing and I'm like really into music. I'm like really into music and there's different chapters that can bring like an additional angle or skill. That kind of comes online. And I'll have these moments with clients where we're like oh we, why are we not talking about this part of your experience or this part of your genius, and how can we integrate that into what you're already doing?

Sarah Mac:

And those can be other moments where it kind of clicks and you're like oh, I feel, you know, like this is me really like leading with my gifts and me really leading with the value that I'm capable, the full value that I'm capable of offering clients.

Sarah Mac:

And it can feel it can feel really good to do that and at the same time, yeah, it can all just feel really overwhelming because you're like well, there's a million different things I can do.

Sarah Mac:

So I think it is so important to be doing that internal work and really fostering that connection with ourselves and our creativity, to be driven by our intuition and to be driven by our joy, because if we, I think a lot of one thing that I see keeps a lot of people hung up is I could do all the things, and all of the things could help, really help other people, um, but I always like to challenge that and tell people that there's like, there's that really nutrient, dense layer of cream at the top.

Sarah Mac:

You know it's like, but what is that sweet spot where you love it more than anything else? It comes super easily for you. You're really gifted at it and it's extremely valuable for other people to receive from you, and I think that's our work is to get to that, and often we don't get that clarity until we're actually out there helping people and serving clients and you know, and our skills and gifts are continually evolving. So, yeah, I'm curious, like what are your words of wisdom for other multi-passionate entrepreneurs in development who are trying to find their thing and trying to feel some cohesion and the way that they're representing themselves in their brand?

TIHANE:

yeah, you said so many good things. I think one thing I'll share which really helped me during a really challenging time in my life was I heard I turned on like NPR or something and it was just the tail end of a conversation and someone just said clarity is the byproduct of action, not analysis. And I was like that was for me. I don't know why, but that was for me and it took me many years to understand the nuance as well to that piece of wisdom, which is I'm an Aries. So I'm like, as an Aries woman, I'm like oh, action, no problem, let me do all the things. It's like no, no, no, clarity isn't the byproduct of doing all the actions that you could possibly do. Clarity is the byproduct of really tuning into like, what do I feel, like are the action steps I'm being guided to try? Without judging them. That's a huge piece of wisdom I would give someone. Don't judge the pings or intuitive hits that you get when you're asking these kinds of questions like what should I do next? What is the truest, most aligned thing for me to do? What is the most authentic expression that I could do next? And then we'll get an answer and then we're like oh, no, that can't, that must mean nothing. It's like we literally just picked up the call and we're like hello, no, you must be reaching the wrong person. You know and I think that's a huge piece of wisdom that I would give anyone is like allow your belief to be a little bit suspended. If you're really in this work and you're asking the true questions like how can I be my fullest, most authentic self, you will get guided to action, steps that might not make sense at first, but as you do them, as a by-product of that action, you will get more and more and more clarity. And when you start to get more and more and more clarity about that, I think that coming back to a lot of what you said, and what you just said as well is it's not necessarily that you're going to say, oh, I'm a dancer, ta-da, it's easy. Like I 'll lovingly tell you.

TIHANE:

I don't think that's the path for a lot of us. It's not like we get one vocational label and then we're like, oh, thank God, it's done. It's rather, you'll get a certain kind of clarity that transcends every kind of vocational path you'll take. So you'll say, oh, vocational path you'll take. So you'll say, oh, my purpose is this, it's this thing, whatever this feels like in my life, and sometimes I'm going to do that through dance, sometimes I'm going to do that through business, sometimes I'm going to do that through dance as my business. So you know what I mean. Like all these different things that you pick up along the way, you might do that same purpose as a mother. You might do that same purpose as a public speaker.

TIHANE:

So my biggest pieces of wisdom and reflection would be really go on that journey of finding that clarity for yourself. That's so much deeper than what we're taught. When we think about purpose, we think about purpose from a very masculine. What are the things that I should do in order to feel like I've had impact and done things before I die? Feminine perspective of purpose whether you're a man or a woman doesn't matter, it's not gendered. But feminine perspective of purpose is like what are the things that I'm called to do for to feel fulfilled before I die? And so you get to put those things together, like the masculine and the feminine in you.

TIHANE:

But most of us are so heavily focused on what's the things I'm supposed to do that we miss that really beautiful accompanying, mirroring piece that's like and okay, what are the things that I can do that also make me feel a sense of like, greater calling and fulfillment, and that's the clarity. Cool, that has nothing to do with, like, my method. I call that just your method. It's your how, that's just how you tell the story, but that's not the story. You know, the story might be told as a poem or a song or a short story or a feature film, but the story is the thing that runs all the way through. So that would be my. My invitation is to go on that journey, because it's so much juicier than anything else that we've been sort of conditioned to hunt for that's so good.

Sarah Mac:

I've never, I've never heard this concept of like the masculine, feminine understanding of purpose. That is genius. I also loved what you said about um, yeah, I love what you said. Around here are signs when you know that it's worth pursuing is if your brain is like, oh no, that's not gonna work. That idea, that's not for me. Sign number one. Number two is fear, because fear shows you that you care. If you don't care about something, then you wouldn't have that fear, you wouldn't have that like attachment to it. Um, that's so brilliant. And I think also, yeah, remembering that sometimes we're, our soul, is drawing us to something because there's a lesson in it, there's growth for us in that. That's gonna set us up for whatever it is that comes after that and I think, yeah, we're so conditioned into this way of thinking that's like I need to find the thing. It's like, oh, I get the clarity, end of sentence. You know I have the breakthrough and now it's done. Now I know that this is what I'm going to be forevermore, like this is who I am now or this is going to be the thing.

Sarah Mac:

I think also in the business world, there's this kind of false understanding of alignment where it's like when you're in alignment. I mean, this was a conversation a few years ago, I don't know whether it's so much anymore, but it's like when you're in alignment, then it works. So I feel like there was this kind of craving and this searching for what's in alignment and people just get hung up on really like the small, insignificant things like oh, it's the name of my offer or it's like the platform that I'm promoting it on. That's not in alignment for me and just like constantly trying to, like bringing that perfectionistic attitude to it versus recognizing. Yeah, like what am I feeling called to take on? What are the lessons? You know? What is the growth that's then going to equip me and just bring me more skills?

Sarah Mac:

I think one of the most empowering conversations for me and for clients is seeing everything through the lens of skills. You know it's like if you feel like you can't create what it is that you want, you have to go on the journey to build the skill to become the person to create what you want. You know, and you have to be willing to be in that uncomfortable place of sucking at things or like not knowing and having to seek out support, of having to do that soul searching and finding your own answers and just doing it, you know, just like being in the arena and building the muscle, doing the reps. You know being in the practice, because the only way we get to be something else is through practicing being something or somebody else, and it's yeah, it's the process and the doing of that that brings us the fulfillment. And that's something that I've been thinking about recently because, yeah, I've been doing.

Sarah Mac:

I feel like I've been doing what I'm doing right now for quite a long time and I'm really like settled into it.

Sarah Mac:

And you know, I just published my book and so I went through this.

Sarah Mac:

You know the birth of, like, probably the biggest project I had taken on, and being in that uncomfortable in between space of what's next and not really having my teeth sunk into anything yet.

Sarah Mac:

And, yeah, and I've just been asking myself, like, when I get to the end of my life, what will I have regretted not doing? You know, and I think that's just a great question to ask ourselves and also to ask, well, what is the most joyful way for me to get there? And I think that these are the hardest questions for us to answer when we are entrepreneurs, when we have our own business, when we are our own boss, because we can choose anything. So, like, whatever choice we make, that's on us, and if we're not having fun, that's on us. You know, like we get to choose something different. So I'm so curious, like how yeah, how do you navigate in between chapters, in between projects and you know choosing a different direction and knowing when it's time for a different direction? Like, and you know choosing a different direction and knowing when it's time for a different direction.

TIHANE:

Like, how has that played out for you? Yeah, you always say so many good things and I'm like, oh, we could have 75 conversations with all the things, don't worry. I feel like we've already decided there will be workshops and like things will people will be able to attend longer times with us, because I feel like there's many, many things that we can open, many portals we can open together. But I think something that you just said and then the question that you just asked me really go together, which is when you touched on fear and when you talk about fear and then you also talk about, you know, navigating these, if you want to call them like in-betweens or transitions or just. I've really started to believe that my entire life is that, that I'm.

TIHANE:

I believe some of us are meant to live quite transient, not in meaning not stable. You know, like I'm. I'm more stable now than I've ever been in my life. I came from like gypsy artist, you know to like through the passageway of entrepreneur and being a very anchored rooted person, but I still think that it is my lifeline and we talk a lot about astrology, but so there's like a lot of just there's a lot of planets in my chart that have made it clear to me like you will always be death and rebirthing. So as soon as something is like, oh, this is clear and easy and sure, then it's like next turn, you know. So I think that in navigating that, whether one person just has one big transition in their life or a few that come every big season, or you're someone like me who feels like, wow, that's me. My life is constantly, always snow globing and turning over, I would say that creating a relationship with fear is everything, and I'm a dancer, so I'm very, very grateful that understanding fear as a somatic experience and having a somatic relationship with fear has been transformational. I recommend it for everybody. Whether or not you are someone who dances as like, I love it, ecstatic dance, I love it as a hobby, I love it as a workout, or just I love it when my friend plays good music and I go, whatever.

TIHANE:

There is something about having a physiological relationship to fear. That, I believe, is one of the hugest tools that any entrepreneur can have, especially a soul led entrepreneur, because if you're a soul led entrepreneur, you're not just going to be looking for the next framework that's easy to plug and play. You're kind of creating the framework as you go, because you're a really unique imprint of a person and so if you're already feeling a normal amount of human fear because, let's say, like your vocation is changing or your relationship is changing or your living situation is changing, and then you have another layer of fear on top of it because you are also like pioneering something or like receiving a calling to create something that doesn't exist, or you're breaking a generational cycle, you really want to have a way of transmuting fear in your body on a day-to-day basis. So navigating fear, I think, has been and continues to be one of the biggest parts of that for me as an artist, as an entrepreneur, as a human being. And the one thing I'll say to that is, as I've navigated fear more and more with myself and with clients, it's really like looking into fear, like what is fear, and understanding that fear is is a language unto itself, like fear is the language of the body, and so what we say is fear is really actually just like receiving a transmission signal, like a Google Translate transmission signal where, like, the translation isn't clear yet, and so it's like, if you use ChatGBT, you know, and it's like searching the web and you have like that scanning. It's scanning like that's fear. And I think that we are in a really ripe place to revolutionize how we perceive fear, our mindset around fear that if we can start to take fear as a language, like you said, as a sign, as a cue, oh, okay, fear is happening.

TIHANE:

First things first, just on a very practical level, what do I need in order to respond to the fear? Do I need to be somewhere safer? Do I need to stop doing what I'm doing? Do I need to drink water? Do I need to be somewhere safer? Do I need to stop doing what I'm doing? Do I need to drink water? Do I need to do four count, breath, exercise, whatever it is? And then, once you're at that first level okay, I've understood, fear is here, I'm connecting to fear Then it becomes what could possibly be this, what? What's the signal about? Like, what's the transition about?

TIHANE:

And I think one thing that I'll give from my therapist, even just very recently, especially to really smart people, really multi-hyphenate people, really spiritual women, is sometimes we think that in order to understand and translate the fear, we need to intellectually understand it, and so we'll spend so much time being like okay, why is this fear here? Is it because this man isn't good for me? Is it because this job isn't right? Is it because I should be doing something? And all of that is just ultimately a very long detour to getting to the place where it's like your body is the one who knows how to translate the fear. So the sooner that you can get the fear into your body and moving through your body, then you will actually be able to translate that fear and get the signal, the sign, the guidance, whatever it is, but it comes from this more embodied place. Oh, I know what I need to do next. Oh, I know who I need to stop talking to. Oh, I know what my next move is.

TIHANE:

So I think that's a huge thing that I would say to people is like, if you notice you have a tendency to either over intellectualize your fear to try to understand it, or if you just kind of get overwhelmed and freak out and then shut down, which I've done all of them. I would encourage anyone to like can there be a new relationship for you with fear, where you're like okay, I'm going to do like a shadow dance with this fear so that when the fear comes up, I know oh, we're dancing together, you're not against me. I might still feel scared, but what does that mean? I need to be in the dance studio, I need to take a bath, I need to whatever. And that sounds so silly and subtle from a certain perspective, but that in and of itself, I think, has saved me financially, emotionally, physically so many times in my life as someone who is an entrepreneur and like creating my own way in the world.

Sarah Mac:

This is such a huge conversation and thank you for bringing this because, particularly for women, too, and those of us that have had to navigate a lot of trauma and like PTSD and I can't remember where I heard this, but I heard someone naming specifically how women will often interpret, um, yeah, like a fear or a threat, as a lack of safety, because often that was our experience, right, like, yeah, you know, for me, having gone through healing like childhood sexual trauma and you know, my body's body survival mechanism was literally to detach from that and to be so up in my head, completely like shut off from the neck down, until it became time for me to process all of that, to process that somatic intensity and to be able to be with that.

Sarah Mac:

And it was really my journey as an entrepreneur in healing my relationship with money that triggered that, because, you know, money is so intricately connected to security this is what I write about in my book and I had to go through that process of sitting with a high level of somatic discomfort anytime I had anything to do with money, because I'd, you know, I'd kind of made that connection between lack of safety, lack of physical safety and lack of financial safety.

Sarah Mac:

So just to speak to that, that that can be a process and I think what you're saying is so golden about really reflect, first of all, that, like we don't need to intellectualize it and that's often just a coping mechanism that we've developed that actually isn't working for us in certain ways.

Sarah Mac:

And, yeah, to find I know like doing somatic experiencing therapy really helped me in being able to, you know, have a guide to sit with emotional intensity and to be able to take that kind of tantric view that like, oh, at the same time as I feel this like anger and this sorrow and this heaviness and these, you know, like overpowering heavy emotions, I also feel like the pleasure of the softness of the clothes on my skin and I also feel like the you know joy from like the wind on my cheek, and I also feel like the you know joy from like the wind on my cheek and like we can experience all of those things and we can have that connection to our somatic experience.

Sarah Mac:

And, yeah, fear is, it's one of the things that our body experiences. And so, knowing like, what are some tools, what are some things that I can reach for, or some processes or some rituals or habits that I engage in regularly to get out of that intellectual mind and to really be feeling my way through. I think that's such a powerful piece of insight that you've just shared, so thank you so much for that.

TIHANE:

Yeah, absolutely.

TIHANE:

And I just want to say one more thing too that I think is such a good full circle to, to pull on what you said around alignment, you know, and that sort of being that buzz of like alignment being this again, semblance of safety where we don't have to be scanning for fear or being threatened by fear, and I think that what you just described in that very you know, like the tantric, somatic beauty of being able to feel like grief and joy and pleasure and sorrow, because it's presence ultimately, like your feet right, like this life does include, right, if you tune into the present moment, right now, there is so much to be sorrowful and so joyful about, and so that's what you're feeling in that moment and I think that is so much more powerful than what we call alignment, which is usually associated with just like I'm just feeling all the good feelings and everything is good and there is no stress in my life, and I know people that are eight figure entrepreneurs who are actually living dynamic, rich, wholesome, healthy, wealthy lives, and sometimes they go through a whole season of life where they're like this is really hard and like I'm going through a lot of stuff in my marriage and my physical health is challenging and like, but they're still prospering and making money and whatever, because they're being authentic to their experience in the present more than they're trying to create this like picture of alignment.

TIHANE:

And I think that is something that really I hope we talk about more now, because that is the magic for me of like, and that's why I overuse the word resonance, because I think resonance is so much more powerful than alignment, because resonance is like what is your true resonance? Like when we hear someone's voice and it might have cracks in it and it's like an imperfect voice, but we're like, oh, you resonated through my body. And then we can hear someone who has like a perfectly trained, very aligned right, like vocally aligned voice, but like not feeling an emotional reaction to it at all. I think that resonance, if that can be a theme and a thread in what we're wanting to achieve in our lives and our business, is actually so much more fruitful for us than trying to create some like static space of alignment where we're just again chasing after perfectionism.

Sarah Mac:

Oh, so good. I could continue this conversation for seven months, but I feel like this is a good place to wrap it up. So can you tell everyone, for everyone who's interested in learning about you and your work, where can they find you? What have you got going on at the moment?

TIHANE:

Yes, very much, so my general social media happy place is Instagram. I think there's so many other wonderful places online. I managed to just get myself to be on Instagram, so if you're an Instagrammer, you'll find me there. It's Tihani T-I-H-A-N-E and then you'll see some underscores. It'll be the first one that pops up. Please message me.

TIHANE:

I feel so grateful for so many of the people that I've gotten to meet from podcasts like this and online. Just, I have actual lifelong friendships and sisterhoods and stuff like that off of people who actually just reach out, so please feel free. I also have a website if you want to go to unleashyourmanacom, slash tihani and you'll find more info there about more of the creative strategy and workshop work that I do, and on June 27th I have my first album coming out. So, again, if you follow me on Instagram, you'll see all the things, but I think that what I'll say about it is it's for all of these multi passionate, those who love too much, those who have spent so much of our lives in the I'm too much, I'm not enough kind of journey of really seeking. Should I shove myself into one genre? Should I just be this kind of person? Should I do this in order to belong and really continue to come again and again and again back to this, knowing that we have inside of ourselves like it's my destiny and it's my journey to be who I am. It's never going to work for me any other way. So I might as well just fully devote myself to really exploring all the multi dimensional realities of of who I am and lean into that and surround myself with other people who are also on that journey.

TIHANE:

So the album is for those that love eclectic music. It has many different styles and it has a lot of grooves so you can dance out that fear. And a lot of lyrics to just share for anybody who needs that catharsis of feeling like you are in such a challenging time on the planet right now. But also there's this spark and this glimmer inside of you of like but it's also the most exciting and wonderful time to be alive. So that comes out on June 27th and it's called the War on Love oh, good title, congratulations.

Sarah Mac:

I'm so excited. I can't wait to listen to it and thank you so much for coming and sharing all of these nuggets of wisdom. And, yeah, everyone, please go look her up, hunt her down and, um, yeah, connect and share anything that came up for you from this conversation. We would love to hear about it. Send us a dm. So thank you so much for being here. Please share this episode with anyone you know who would love it, and we will see you next week. Bye, bye, for more inspirational content, head over to my website with sarah maccom, and please support the show by liking, commenting and subscribing.